Playboys Progress

motion graphics
Bureau Europa

1,000 m2 of desire, CCCB, Barcelona (ES), 2016 / 2017
Playboy Architecture, 1953 – 1979, Buro Europa, 2012


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Playboy Architecture, 1953 – 1979 explores the crucial role of modern architecture – buildings, interiors, furniture, cities and product design – in constructing the Playboy imaginary. The exhibition shows how architecture was mobilized to shape a new sexual and consumer identity for the American male and how architectural taste became critical to success in the art of seduction. (text Bureau Europa)